[LA Life] The Growth of the Empire Polo Fields

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In news out of The Palm Springs Desert Sun this morning, it appears that the world’s number one grossing music festival is once again making big moves. Over the last decade, The Coachella Valley Music & Arts Festival in Indio, California has shifted from a one day, one weekend occasion to a three day, two weekend phenomenon.

Last year alone, the festival drew 99,000 dancing, smiling faces each weekend – drawing 198,000 people with both weekends combined, and took in nearly $85 Million, according to Forbes. This past Wednesday, the Indio City Council approved Goldenvoice’s March proposal to increase the attendance cap for their April Festivities – with Coachella’s attendance blossoming over 25% from 99,000 a weekend to 125,000 a weekend; meaning total attendance rises to 250,000 from 198,000. Stagecoach, which occurs the following weekend, is expected to increase from 75,000 to 85,000 – raising by a mere 13%, in comparison.

Back in 2013, Goldenvoice, the parent company of Coachella, threatened to leave Indio over a 6% tax on tickets, which as you very well know cost in the ballpark of $350; meaning $21 of every ticket would have gone to the city, or roughly $4.15 Million. Instead, Goldenvoice set an agreement with the city that will keep them there at least until the year 2030. Within that agreement, Goldenvoice agreed that it would give $5.01 of every ticket sold to the city of indio – a 200% increase in profit. The agreement also paved the way for Goldenvoice to increase their festival breadth in the city from three events a year to five, two of them in the Fall! (Also, WHAT?!)

But, back to the original point – with Coachella’s attendance alone (198,000), Indio makes nearly $1 Million in taxes, add in Stagecoach and you have $1.36 Million. With the increase in capacity of 62,000 extra audiophiles, Indio is slated to add an extra 20% in profit, making nearly $1.67 Million.  With the current supply and demand economy of the festival world, this news truly drives home the idea that we’re swimming in a money market with the sharks and are too blinded by the glitter, lasers and confetti to see it.

With Coachella already feeling like it’s pushing capacity and it’s internationally renowned cast of musicians drawing exponentially large crowds – it will be interesting to see how this impacts the flow of the event, or if they will choose to increase the festival grounds to account for their growth in attendance.

What are your thoughts on the raise in attendance?

Here’s some music while you get those thoughts together.

For more on Coachella, head to their social media channels:

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[The Audiofiles] Coachella’s Creators, AEG, Bring Music Festivals Back to LA With The Arroyo Seco Music & Arts Festival

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With Coachella less than two weeks away and hype about the East Coast’s Panama Music + Arts Festival premiere later this year, it’s refreshing to hear that AEG is finally gearing up to bring the Music, Art and magic back into Los Angeles – where it belongs! With great excitement (and some slight disdain from Pasadena residents who fear for their musical tastes to be expanded), The Arroyo Seco Music Festival is slotted for 2017 – and it’s got this East LA resident all sorts of pumped.

“As we embark on another busy events season, we are always thinking about the future. To that point, the Rose Bowl Operating Company and the City of Pasadena continue to evaluate potential opportunities which fit with our community and which could contribute much needed revenue to maintain the historic Stadium for years to come. As you may be aware, one such proposed event is a Music & Arts Festival at the Rose Bowl and we wanted to share with you a little about the concept and also key aspects of the decision-making process.” – Official Rose Bowl Statement

12512417_10102988303762164_7090201985702856433_nThe Arroyo Seco Music & Arts Festival stands to be a world class event eliciting massive acclaim from audiophiles, musicians and fans alike and Pasadena is the perfect city to carry on the tradition that Coachella would set forth. Proposed to be held over either a two or three day period in June of 2017, the ASMAF would hold true to the Coachella tradition of artist tastemakers and bootyshakers from around the globe.

With the magnanimous amounts of internationally renowned talent, Coachella has always been a current Who’s Who of the Music circuit from across the genres, Funk, Folk, Big Band, Rap, Alternative, Disco, Dubstep, EDM, Punk Rock and so much more; bringing a festival of this caliber back to the city of Los Angeles that so desperately wants a festival they can at least metro to would be sweet, sweet music to our dancing ears.

More as the story breaks, but for more – head to the official Rose Bowl Webpage for a statement. For more on AEG, head to their website here

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[The Audiofiles] The Countdown to Coachella Has Commenced!

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Once Spring has sprung, it can only mean one thing – it’s time to fest with the best, On the West Coast, you’ll find droves of party people, festival families – and actual families, flocking down to Weekend 1 and Weekend 2 of the Coachella Music and Arts Festivals, and then again the following weekend for the Stagecoach Festival – but the later is definitely for another time and place 😉 Over the last few decades, the pull of the music community has been strong with Coachella – eliciting the creme of the crop from each and every far reaching corner of the music industry. Originally founded in 1999 by Paul Tollett, Coachella is now in it’s 19th year and produced as a beautiful byproduct of the California based AEG subsidiary, Goldenvoice. Like Coachella, Tollett has only magnified his position in music culture as the President and CEO of Goldenvoice and a Board Member of AEG.

A dynamic, ever changing event – many of us have been witness to the pure expansion of the festival and it’s widespread cult-like appeal. At it’s inception, Coachella boasted one day of decadent dancing; in 2002, the festival had spawned an extra day of extravagance, by 2007, a thirsty third day was added into the mix and in 2012, Coachella had grown large enough to warrant double weekends. As of 2016, we’re all anxiously awaiting the global takeover – and it starts g as the best of the West heads East in the form of New York City’s Panorama Music, Arts and Technology Festival, held on Randall’s Island July 22-24; not to mention this week’s announcement of 2017’s Arroyo Seco Music + Arts Festival, which wistfully ushers music festivals back into Los Angeles proper.

Now that we’ve had ourselves a little history lesson, it’s time to prepare for our Adult Spring Break the only way we know how – an official playlist of all the artists you’d be a fool to miss while you’re imbibing, indulging and enjoying yourself in Indio’s desert landscape. We don’t know how the stages are going to tear our groups apart quite yet, so until then we can all share this proverbial dancefloor together and groove to the collective tunes of the esteemed Coachella cast of 2016.

Each weekend’s music is a cascading arc – from Friday’s dynamic stage presence of James Murphy and LCD Soundsystem, to Saturday’s historic sounds Rock and Roll sounds of Guns N’ Roses and then closing it off with Calvin Harris, in an ode to the sheer power and prowess of EDM. There’s definitely something for everyone at the show, but at The DJ List, we want to give an extra special shoutout to the BPM brothers and soul sisters, booty shakers and dance music tastemakers that have ushered in stages like the Yuma, overrun the Gobi, scared the over-30 crowd away from the Sahara and coveted the Do LaB stage all for their own.

The dance influenced acts of this year’s Coachella Valley Music and Arts Festival are: the emotive and brooding Underworld, M83, bass heavy, crowd pleasing DJ superduo Jack Ü, made of Skrillex and Diplo ( does this mean we should be prepared for some Bieber fever?!), Purity Ring, 2manydjs, DJ Mustard, Snakehips, Bob Moses, the queen of Techno Nicole Moudaber, Sasha (and will be maybe bring Digweed on stage?!), Disclosure, Zedd, RL Grime, Tchami, ZHU, Nina Kravitz, RÜFÜS DU SOL…..and I’m not even halfway through the second day, not to mention the EPIC lineup from the Do LaB camp!

I’ll be out at Weekend 2 of Coachella representing The DJ List with some of my press besties, including Danny who’s shooting the event as an on site photographer for Getty Images; I can’t wait to show you guys the magic he captures! don’t be afraid, to share some grooves, moves and or beers with us as we enjoy the 17th anniversary of The Coachella Valley Music and Arts Festival.

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For more on Coachella, head to their social media channels:

Website | Facebook | Twitter | Instagram | Tumblr | YouTube