If there’s one thing I’ve learned over the past few years in LA – it’s that there’s a very real power behind social media. It’s an idea shared by many, especially the beautiful minds over at Klout. I touched on the company a bit last year – almost a year to the day, if you want to get ironic about it! So here’s a refresher if you don’t feel like time traveling through my page:
Klout aggregates your social relevance by measuring your reach across multiple platforms, including – but not limited to – Twitter, Facebook, Google+, LinkedIn, FourSquare, Youtube, Instagram, Tumblr, Blogspot, WordPress; ‘m sure you get the picture. Then it spits out a score from 1-100 based on how influential it thinks you are. How does this benefit you, you might ask? Well – Perks; Klout Perks if you want to get specific. From small things like a $5 McDonalds Giftcard to care packages with Crest Toothpaste, a To Go Container of Scope and a $10 Wal Mart Gift Card, Klout rewards us social media
whores connoisseurs in kind for our hard work and cult like devotion.
Last night I was invited to an event at the Beverly Center with fashion aficionados from far and wide. They were diving into photo booths, digging through goodie bags and frolicking through the mall with some of the hottest in the fashion and blogging industries. The purpose? The Beverly Center “Show us Your Style” Challenge. The entrants – submitted pictures of their hottest fall fashion for under $125 and the winner was gifted a $1000 shopping spree to the Beverly Center. And thanks to Klout, selected people with scores of 65 and up were invited to rub bows with the best of ’em. The event was hosted by three of LA’s hottest fashion and lifestyle bloggers: Shea Marie of Peace, Love, Shea , Chriselle Lim from The Chriselle Factor and last but definitely not least Liz Cherkasova who pens the Late Afternoon. Now, I blog about lots of things – life, laughter, my love of music, cats and photography – but clothing and accessories, eh – not as much! So it was fun masquerading around under the guise of fashion blogger all night.
They had a live DJ, yummy specialty made cupcakes from Georgetown Cupcakes, delicious sangria thanks to Pavan Liqueur and some awesome swag to take home. Thank you a thousand times over to the lovely staff of the Beverly Center and Klout for throwing such a classy event, a day later and I’m still feeling truly honored to have been a part of it.