Category Archives: Apple

[Tech Talk] Moment: Take Your Life Back, One Minute at a Time

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Being born in the crux of the 1980’s – December of 1984, to be precise – places me in the precarious position where I remember life before the internet, but have all the benefits of life in the post-technological boom era. I’ve seen televisions get slimmer and longer, watched as phones lost their umbilical cords, observed the evolution of VHS as it forayed into Super VHS, Laser Disks, and then eventually to DVD, Ultra HD, Blu Ray and now 4K; my Sony walkman was upgraded to a disc player, then an mp3 player, an iPod and now I can basically play music from my refrigerator.  And then, last but most certainly not least: the cell phone.  What was at one point an electronic brick that had the basic operations of a fancy calculator, has eventually evolved into an electronic ‘blob’ that’s acquired all the functions of literally anything else you could keep in your office or wallet besides your ID card, like calendars, notepads, a Rolodex, books, your credit cards, maps, DSLR cameras, video games, movies, foreign language dictionaries….the list could go on and on.

When the intellectual power of the world can fit in the palm of your hand, it sounds almost anachronistic to think that there’s a phone application out there whose only goal is to get you off your phone, and back into the moment – but thankfully, there is – and let me tell you, it works.  But let’s take a step back for a second and understand what leads to people being stuck on their phones.

For the most part, your cell phone is like the fridge: you open your cell phone in the morning because your brain is hungry for information, and your phone puts it at the ends of your fingertips.  Drowsy from strange dreams and famished for facts, you eagerly ingest anything your phone gives you – only it’s the fast food of information, not a lot of substance, and definitely not filling.  So, every hour or so, you open it – hoping there’s new food there, forgetting it’s the same fridge you ate from earlier – same shit, new timestamp. Untitled

Not to throw myself under the digital bus, but out of all my friends – I’d say I’m the most addicted to my phone.  I’m sure it’s somewhere in my genes, but my parents and grandparents have been large influences in the terms of technological revolution, so I’m not surprised that I had an affliction for information, and a hearty addiction to my phone. My personal irony, is I first found out about moment through a friend’s

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Instagram story, where they’d posted screen shots of how much time they used to spend on their phone versus how much time they spend after using the application; I was sold, immediately.

Moment, created by Kevin Holesh, is a saucy little minx; silently and invisibly running in the back of your phone, unless you ask for alerts, that is..  You feed it screen shots of your application use, and it lets you know how you’re fairing by cataloging your total use, including use by specific applications.

After observing myself for a few days, I decided to enlist in the free 7 day boot camp, Bored & Brilliant, which is a great introduction into getting off your phone and back to reality; shortly after I bit the bullet and got the Pro version, and did the 14 day boot camp. I’ll be honest, I’m actually on my second iteration of it because I really need the practice of leaving my phone alone.  The boot camps walk you through 21 essential tasks that will curb your enthusiasm for your digital reality and replace it with tangible moments, from not taking your phone into the bathroom, to cleaning up your home screen to remove all social apps, turning off your notifications and actually calling the people you love.  Through the app, I have small reminders on my phone to let me know, in 20 minute intervals, how long I’ve spent and I’m a huge fan of their ‘No Screen Time’ alarm: I set mine for 7-9pm at night, and it literally annoys me into putting my phone face down with a loud reminder every time I engage it.

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When I started using the application, I was on my phone up to three hours a day – now, it’s rare if I break an hour.  Plus, over the last three weeks, I’ve gone to sleep earlier, woken up without anxiety, spent more time with my cats, finished more books, had more fun conversations with friends, shared my time with my husband and have been overall immensely happier than before.  I’ve not only recommended the application to all my friends, but I’ve gone as far as downloading it on both my dad and Danny’s phones.

To download Moment for the iPhone yourself – head here! For you Android users, cue the sad violins but there isn’t currently an application for you – good news though: there’s a signup to get notified the second it’s available on multiple platforms.  For more on the applications genesis, and how it can help you take your life back – head to their website.

What do you do to curb your cell phone addiction and what tips do you have for others wishing to do the same?

 

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[Tech Talk] 5 Key iPhone Upgrades in iOS 10

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Unless you’ve masterfully been dipping and dodging digital rocks for the last week, then you’re aware that there’s been a new update to the Apple iOS and this time, they’re shaking things up. The opening bugs from the new system have been zapped, and the risk of owning an expensive brick have diminished exponentially so I think it’s safe for everyone to get on the train. As of today, almost a third of prior users have done the damn thing and upgraded their devices.  However, before you climb aboard – it’s helpful to understand what changes you’re getting yourself into.

As a somewhat recent iPhone convert (RIP my beautiful Android and my addition to all things LG), there are some features that I feel I’m still getting used to on the iPhone; other times, it’s as if Apple is taking more and more from Camp Android, and the latest update is absolutely no exception. With the iOS 10 update there’s a handful of both ergonomic changes and functional changes, not to mention a new color to add to your collection. If you have an iPhone6 or earlier, you’ll unfortunately be missing out on a few of the clutch components that iOS 10 has to offer – primarily anything to do with 3D sensors and touch screen, especially as more companies jump in on the fun.  An inconvenient technological ploy to get you to upgrade? Potentially. But –  will it work? Definitely.

There’s No Place Like Home

Of all the changes to get used to, using the Home Button to unlock the phone might be the largest.  For the last few years, we’ve all been swiping like it’s hot, so for me – I have a good amount of unlearning to do.  This is the most intuitive changes that Apple has made to the iPhone in a few iterations, but it’s also proving to be the most difficult to get over.

Lift Up to Light Up

No longer do we have to live in an age of button pressing on your phone to catch up on your notifications or the time.  Now, all you have to do is simply raise your phone to wake it up.  For those of you that are weary of someone else picking up your phone and being able to read the notifications, don’t you fret – there are ways to edit what’s seen.

Swipe to Snap

Seems like Apple finally realized what everyone wants immediately when they reach for their phone, the time, the notifications – and a way to take a quick pic.  Thank goodness one of the two swipe screens is for the Camera. The other side screen is your widgets – instead of being a pull down screen from the top, they’re now a lot more accessible.

Let Bedtime Put You to Sleep

Maybe it’s a symptom of not wanting to completely be an adult yet, but the idea of a ‘bedtime’ is terrifying – and even more so for my fiance whenever I mention having one. Thanks to the update from Apple, now I can actually set a bedtime reminder – just in case I’m busy marathoning Mr. Robot and Penny Dreadful and think I’ll have no problem going on 3 hours of sleep the next day (note to self, you’re 31 going on 32, not 23 going on 13…)

Make Messages Personal

For all those times you’d rather send a handwritten something than a barrage of bitcode, this update is for you.  Next time you’re in your messages, turn the screen into landscape mode to put your words into your own handwriting. If you’re feeling funny – add a GIF straight from Bing’s search schematics; if you’re feeling flirty – try sending a message with invisible ink.

These are just my five favorite updates, but there are plenty more: edit your live photos,  delete root applications like Stocks, utilize the new and improved search tool, play around with Siri now that she’s been linked up to more applications, transcribe voicemails, collaborate on notes, adjust the brightness on the flashlight or use ‘Moments’ to create little slideshows of your recent memories.

What are your favorite updates inside the new iOS? Let me know in the comments below!


 

 

[Tech Talk] The Best Photo Editing Apps for The iPhone

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When it comes to camera, photography and picture editing applications for the iPhone and Android (sorry, Blackberry…) there’s a menagerie of good ones to choose from; so much so, that it might seem overwhelming at times – at least, it has to me. Fortunately for y’all, I have an affinity for apps and a growing love of photo editing. When I start playing around with elements in a picture (Saturation, Contrast, Hue, Tone, Temperature, Vibrance, etc) I have one of two goals. To either make the picture look exactly the way I saw it with my own two eyes, or -conversely – to manipulate the image into something otherworldly and fantastical. My favorite part of the later is to make the unimaginable and unreal both visible and accessible to everyone that so much as glances at it.

Though I’ve technically only had an iPhone since last February, I’ve been using my dad’s deactivated iPhones as ‘Glorified iPods’ for the last three years in conjunction with my varied and beloved HTC Android models. Technically, that means I ‘ve been horsing around on photo editing applications just as long as the next iPhone addict. There are a few apps that I was first introduced to on my Droid, that bless their beautifully coded hearts exist in duplicate in the App Store and Google’s Play Store; when they do, I’ll be sure to point them out. Truth be told, I’m always interested in the latest and greatest apps to see how they stack up against my tried and true go-to gadgets. Some were recommended by friends, others I’ve been lucky enough to snag during an ‘App of the Week’ deal and the residuals – well, they’re just worth it. Without further ado, let’s get to know these awesome, and essentially effortless, editing tools while I use them on some of my favorite snaps.

RePix

A quick fix of an editing app – with great built in presets and easy to use metrics to toggle, it’s fun to edit pics and watch them transform right in front of you. But beyond simple touch ups, you can add flares, bokeh, “magic dust”, crackle effects and more! A great beginners app to getting creative on some pics.

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Fragment

The most fun I’ve had with an app in forever! Currently, Fragment is an ‘App of the Week’ over in the Apple Store so go head and treat yoself to a copy. At a basic level, you’re overlaying and intertwining fragmented parts of the picture on top of itself – the results are spectacular.

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Mextures

Mextures comes with built in filters that you can layer over your images – color fades, grains and blending modes; and it contains fun presets for when you just want to play around.

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KaleidaCam

For those times you just want to be a trippy kitty, this is the purrrrrfect adventure of an app. You can use your camera and snap a pic in app to use, or you can use a pre-existing image on your photo roll and the app will fractal the image around itself and look, well, like a kaleidoscope! There are add ons if you really get into it but the free version is great.

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PixlrExpress (Android Version)

I first fell in lust with this editing app on my Android; there are a few different variations and I’m super happy that there’s a version made for the iPhone. You can do it all – tint editing, filters, color burns, adding galaxies and changing the focus of the picture. A great all around editing app.

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SquareFX

Because let’s face it, we all love Instagram and it would help if the pictures would just fit on their own. With SquareFX, you can pick the outline of your picture – hearts, stars, circles and geometric shapes, the opacity of the background and the color of the background itself.

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FilterStorm

All encompassing editing app for beginners to expert level; highly recommend the iPad version because it’s just that awesome. When you’re editing a picture, the image gets split in half so you can really see what changes you’re making to the original.

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Roll World

Back when I had my HTC, I was in love with ‘Globe Photo‘ – so when I found an equivalent in the App Store, I was stoked.  Roll World takes the two ends of your picture and stitches them together to make ‘worlds’!

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Sketch Guru

If you’ve got the insane idea that you’d like to transform a photo into a chalk scribble, a penciled out doodle or in neon lights – this is your savior. You can literally transform a picture into dozens of other media right before your eyes.

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Over

For those times that you need or want to add some delightful, and colorful, text to your pictures: Over is your man. From flirty to childish, typewriter to serif, the stock version comes with heaps of fonts to choose from and for just a dollar or two extra you can buy awesome add-on packs.

 

 

[Tech Talk] Don’t Believe The Hype: Why You Don’t Need the New iPhone

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When I moved toLos Angeles in the Summer of 2008, I was diving headfirst into high fashion modeling with my handy, dandy HTC clutched close in my hands.  Back in the day, I really didn’t think twice about having an Apple Phone simply because I couldn’t get over the idea that it was just a glorified iPod that could make phone calls (fast forward 6 years, and one could still make a similar argument). I’d ebb and flow out of photo shoots and as my eyes devoured the clothing; and I’d sit there while wondering to myself – what the hell does ‘fashion season’ mean?  Do I really need to care…? And, when is my standard outfit of flip flops, cutoff shorts and a solid tank ever going to be “in”?  After grumbling through internal dialogues and flipping through alternative fashion magazines a la Nylon and websites like Nasty Gal, Urban OG and Tobi – I finally had my fashion epiphany: Nothing is in; personal style is King (or, Queen if you will)Fashion seasons, though seemingly novel and a great time to ooh and aah at fringe, frill and fine fabrics that you’ll probably never want to clean in a standard washing machine.  They’re great for inspiration – with bold color combinations, novel pairings, a passionate pattern affinity towards Paisley, or Plaid – but at the end of the day, what’s tried and true, and you, is the best fashion there is.

The worlds of High Fashion and High Tech don’t seem to have much in common.  Sure, you can sift though you can find their wares everywhere from glossy magazine pages and blogs to towering Billboards and Mall Stores.  You could still sit here and argue their inherent differences, but at the end of the day their products both possess certain elements of classic style – sleek, sexy, built to fit the human form.   And they the newest varieties both come with a conditional statement that newer is obviously better; what you have is old – outdated – passe – out of style.  But, is it, really?  

Between social and digital media, as the American public we’re constantly and equally bombarded by the ‘Haves’ and ‘Have Nots’ of modern society.  Items that are supposedly ‘Newer’, ‘Better’, ‘Faster’ either because they don’t exist in grandiose quantity, or they simply can’t be afforded.  I had the luxury of helping a photographer during the LA Leg of the Mercedes-Benz Fashion Week back in 2008 and beyond my basic quandary  of who the hell any designer besides Christian Audigier was, I found the overall upscale fashion from the designers to be as far out of my taste as it was from my price range.  There were designers that were fun to ogle, but at the end of the weekend I wanted to get back to the basics of being me, and that doesn’t come with a hefty price tag.

For the past few years, Christmas has seemingly come early for loyal Apple enthusiasts.  They wind lines around corners for hours, anxiously waiting to get their paws all over the ‘next best thing.’  In this case, that’s the iPhone 6.  It’s now been a week since the phone has jumped off of shelves and into the pockets (…and assorted microwaves…) of loyal smart phone users around the country.  I didn’t make the leap to the iPhone until this past February, so being a new convert – this is Apple’s first iPhone announcement that I’ve really been invested in. And for the first time in a long time, there are almost as many physical changes as there are internal chances to the hardware, operating system and cameras.

One thing my parents always taught me was “if it ain’t broke, don’t fix it” and Tim Cook might’ve done good mind to that mantra.  Yes, the new iPhone 6 has a faster A8 processor than it’s iPhone predecessors (the 5s with the A7, 5c with an A6), but it’s a feature that will only matter if you’re a hardcore phone gamer (which seems slightly strange, but whatever) or you use your phone to track fitness.  Truth be told, the only truly outdated phone after this round of updates and upgrades is the iPhone 4S; you may as well just consider it an iPod at this point. The new 6 and 6+ might be thinner, but they’re also taller, wider and heavier; I like my phone as is – because it fits nicely in my pocket.  Unless the fashion industry bends as a novelty to the market to create wider pocketed jeans that the phone won’t slip out of – I don’t think the next model (when ever the hell it comes out) will be quite as grandiose.

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As far as the Cellular and Wireless capabilities are concerned – each of these acts like a ‘phone’ identically.   As far as the iOS8 update – everyone can do it (Model 5) and up.  Also, HTC called, and they want their ergonomics back; I swear, Apple is starting to run more and more like the Android systems I left behind months ago.   The standout physical difference to me is the new Retina HD camera on the 6 and 6s – blogger  took the difference one step further and took the same picture with each version of the iPhone; the results are stunning!

My bottom line – unless you’ve held this model and it truly excites you, I’d stick with what you have.  There’s nothing exceptionally fabulous about the new 6 and 6s that make me want to run to the store and purchase one right now, but I’m definitely still excited that I made the switch to Apple this year; I love the functionality of the phone and have been enjoying a bug-free upgrade (though, a few friends have been randomly seeing a Spotlight search when they clicked on an app.) Hardware wise, all the iPhones from the 5 on use lightning USB cables to charge, and unless you plan on talking with your best friend for literally hours – you don’t need the extra standby time. In case you’re still undecided, I’ve got the specs in some handy dandy spreadsheets – see how the phones stack up for yourself before making the upgrade.

Spec 6+ 6 5S 5C
Resolution 1920 x 1080 – HD 1134 x 750 – HD 1136 x 640 1136 x 640
Screen Size 5.5″ Diagonal 4.7″ Diagonal 4″ Diagonal 4″ Diagonal
Height 6.22″ 5.44″ 4.87″ 4.90″
Width 3.06″ 2.64″ 2.31″ 2.33″
Depth .28″ .27″ .30″ .35″
Weight 6.07 oz 4.55 oz 3.95 oz 4.65 oz
Processor A8 Chip 64bit A8 Chip 64bit A7 64bit A6
Motion CoProcessor M8 M8 M7
Wireless Faster LTE Wireless Faster LTE Wireless LTE Wireless LTE Wireless
Operating System IOS 8 IOS 8 IOS 8 IOS 8
Colors Silver, Gold, Space Gray Silver, Gold, Space Gray Silver, Gold, Space Gray Yellow, Blue, Pink, Green, White
Talk Time Up to 24 Hrs on 3G Up to 14 Hrs on 3G Up to 10 Hrs on 3G Up to 10 Hrs on 3G
Standby Time Up to 16 Days Up to 10 Days Up to 10 Days Up to 10 Days
Internet Use 12 hrs on 3G, 12 hrs on LTE, 12 hrs on Wifi 10 hrs on 3G, 10 hrs on LTE, 11 hrs on Wifi 8 hrs on 3G, 10 hrs on LTE, 10 hrs on Wifi 8 hrs on 3G, 10 hrs on LTE, 10 hrs on Wifi
Video Playback Up to 14 Hrs Up to 11 Hrs Up to 10 Hrs Up to 10 Hrs
Audio Playback Up to 80 Hrs Up to 50 Hrs Up to 40 Hrs Up to 40 Hrs
Camera 6+ 6 5S 5C
Auto Focus Yes, With Focus Pixels Yes, With Focus Pixels Yes Yes
iSight Camera New 8MP New 8MP 8MP 8MP
Aperture  ƒ/2.2 aperture ƒ/2.2 aperture ƒ/2.2 aperture ƒ/2.4 aperture
Stabilization Optical + Auto image stabilization Auto image stabilization Auto image stabilization
Flash True Tone flash True Tone flash True Tone flash LED flash
HDR Auto HDR for photos Auto HDR for photos Auto HDR for photos HDR for photos
Panoramic Yes; up to 43 megapixels) Yes; up to 43 megapixels) Yes Yes
Burst Capable Burst mode Burst mode Burst mode

Also, for the record:

Size to Price (from Apple.com) 6+ 6 5S 5C
8GB Free
16 GB $299 $299 $99
32 GB $249
64 GB $399 $299
128 GB $499 $399

Ps. These are jokes; but…you don’t have to tell your friends that 😉

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[Tech Tuesday] 5 Tips and Tricks for the iPhone 5S

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Though I wouldn’t say I have a hard time with being wrong, I certainly enjoy being right a lot more frequently – and when it comes to technology, I’ve always felt that I’ve had a keen eye for the latest and greatest toys and gadgets.  For the last five years in Los Angeles, I’ve bounced between LG and HTC Smart Phones – but have consistently run into problems with the OS restarting, and that’s in addition to my contacts being deleted (on multiple occasions).  For the last two years, I’ve been a had an HTC Rezound and what I once found novel, amazing and innovative was suddenly slow, redundant and poorly integrated – especially when compared to my daily use on my former deactivated iPhone 4s that I was using as a Wirelessly enabled PDA.

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The fact of the matter is that I’m a heavy duty phone user with quick paws and a curious mind, and my Droid simply wasn’t cutting it anymore for my everyday inquiries. For all the reasons and times that I defended my Android in all of it’s customizable glory, the truth is that in the five years that I’ve owned a smart phone I’ve never once decided to root my Droid; in retrospect, I did jailbreak an iPhone or two.  So, when I had the chance to upgrade my phone plan early with Verizon two weeks ago I more than jumped at the chance for something different.  Since then, I’ve managed to migrate from an avid Android activist to a full on iPhone enthusiast – equipped with simple screen shots, emoticons and voice commands.

To make the transition as smooth as possible,  I’ve been scavenging the internet in search of the latest, greatest and most amazing tips and tricks for the 5s and, admittedly, I’ve had a blast doing it.  Without further ado, here are a few of my favorite hacks!

5 Tricks + Tips for the iPhone 5s

      1. Camera: Burst Mode 

There are 3 ways to enter ‘Burst Mode’ – press and hold the shutter key, or either of the volume keys on your phone for a succession of snaps,saved as a burst.  The phone will pick the best of the group to display, but you have to option of browsing through all of them.

      2. Slide iMessages Left for Time-Stamp

For a cleaner look, the time-stamp was eliminated from the standard text message view – however, if you want to reveal what time you sent your last message, simply slide the screen to the left.

      3. Enable Airdrop for Easy File Sharing

When you get to your home screen, slide up for the ‘Toggle’ bar and second from bottom you’ll see a line for ‘Airdrop’ –  you can enable this for your contacts, or anyone in the room with an Apple device.  As a bonus, Airdrop works exceptionally well with the Apple TV device – presenting your iPhone screen on whatever device the ATV is plugged in to.

      4. Customized Alert Vibrations

Not that this was in any way necessary (IMO, at least), but with iOS7 we now have the ability to set customized text, email and alert vibrations – that way, even if your phone’s on silent you’ll be aware of important calls, reminders and meetings.   The phone comes with some standard ones – like ‘Heartbeat’ and ‘S.O.S.’, and below this you have the ability to create your own:  SETTINGS > SOUNDS | Select the Alert | VIBRATION | CREATE NEW VIBRATION

      5. Add an Emoji Keyboard

Okay, granted this isn’t anything novel for past iPhone users – but as an Android user, I was completely amped to finally use some emoticons on Twitter, Instagram and in my text messages.  As with all things iPhone, additional keyboards are easy to add.  Go to the App Store to download something that strikes your fancy, then head to: SETTINGS > GENERAL >  KEYBOARD > KEYBOARDS > ADD NEW KEYBOARD

Last, but not least – I leave you with my new favorite late night habit: Fun with Siri.    Back in the day, when Apple updated their Desktop OS – they’d embed bits of code for the heavy duty computer users to discover that came to be known as ‘Easter Eggs‘ In case you’re not aware, Apple Easter Eggs are to adults what Candy Easter Eggs are to little kids – fun, exciting, and hidden in the most amusing locations.  Unfortunately for tried and true Apple computer fanatics like myself, Steve Jobs did away with the Easter Egg back with OS 9. Thankfully, there are still engineers out in Cupertino that held onto the creative, human aspect of the job and it shows in the most amusing of ways – for example, SIRI.  When I was scavenging the interwebs in search of new and awesome things to do with my 5s, I stumbled upon an amazing Reddit thread with some amazing questions for the

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[Tech Talk] Apple Unveils new iPads + Free OS

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It’s that time of year again! Autumn was ushered in by beautiful LA weather, Pumpkin Spice Lattes have more than taken over the coffee world and Halloween is just around the corner – but that’s not exactly what I’m talking about.

It’s the time of year where our friends at Apple HQ loop in their loyal customer base about their latest and greatest products and projects.  I’ve touched on this a bit in the past, but I’m an Apple girl through and through – well, minus the fact I’ve refused to cave into the iPhone madness for the last few years and love my HTC Droid to pieces – but I digress.   The tech talk started at 11 EST/ 10am PST and is being hosted by the Yerba Buena Center for the Arts Theater up in San Francisco. For loyal customers running iOs4.2 you’ll be able to stream the event in multitudes of ways and if you have Safari 4 or later, the event is being live-streamed right here.  If you care less about talking heads and more about talking points, one of my favorite tech sites – Gizmodo – is live-blogging the event right here.

Now, without further ado – some of the highlights from today’s press event:

Map Updates on OS 10.9 Mavericks

Image thanks to NBC

The New OS 10.9 is called Mavericks. Unlike previous OS X’s – like Mountain Lion, Tiger, Panther, Snow Leopard – this marks the first OS X that isn’t named after a killer cat but instead after a killer wave.  To boot, Mavericks marks the first OS released by Apple that is free (Yes, FREE!) for everyone to update – and it’s available starting today.  This update contains about 200 changes, including but definitely not limited to these arenas – Web Browsing (Safari will show users what their social networks have been reading), Maps with a 3D Flyover view, Notifications, Power Efficiency (To quote the Senior VP Federighi:  “On a 13″ Macbook you’ll get an hour longer web browsing on a single charge.”) and more.

Image thanks to Gizmodo

They also introduced a few new sibling in the iPad family.  First – we have a new iPad Mini! The 16GB iPad Mini 2 finally has a retina display and hosts twice the resolution as the original with 324 pixels per inch and a resolution of 2048 x 1536 for you number ninjas out there.   This makes the iPad Mini 2 a definite contender against the Nexus 7 and the Amazon Kindle Fire HDX.  The iPad Mini 2 is a little on the expensive side – $530 with the works (LTE/WiFi) and $400 for WiFi Only.  The good news?  The old iPad Mini is now only $300; and with Apple – I’ve learned to take what I can get.  Next up,  the iPad air.  It clocks in at approximately 1lb and 9.7″, making it roughly half a pound lighter and much thinner than previous versions.  The CPU inside is two times as fast as the last iPad update – which was twice as fast as the first; the final result? An iPad that’s eight times faster than the original iPad.

Apple’s Mac Pro Core Processor

Last, but certainly not least – let’s take a look at the new Mac + MacBook Pros.  The Mac Pro contains that sexy beast of metal above – Intel’s Xeon E5 Processor with between four and twelve cores.  The Xeon Processor holds 12GB of high performance RAM (GDDR5 if you want to get specific).  As far as graphics are concerned, the Mac Pro runs with an AMD FirePro which means 4k video output. Other specs for the Mac Pro include: 802.11ac Wi-Fi, HDMI, 4 USB Ports, 6 Thunderbolt ports and 2  Ethernet Ports.  Per usual, the Mac Pro will cost a pretty penny – approximately $3000, and is available starting this December.  Then there’s the kid sister laptop version – the MacBook Pro. Much like the Mac Pro, the 13″ and 15″ MacBook Pros boast the latest OS, Thunderbolt ports and the 802.11ac Wi-Fi radio.  The 15″ gets an Intel Pro GPU, a 256 GB Solid State Drive and a 2 Ghz Quad Core Processor with 8GB of Dynamic RAM and runs at $2000.  The kid brother, the new 13′, is less than3 pounds and 3/4 of an inch thick.  Inside, you’ll find a 2.4 Ghz Core i6, 4GB of RAM, a 128GB SSD and an enhanced retina display.  It runs at about $1300 and both models – the 13″ and 15″ Mac Book Pros – ship today!

What are your chances of splurging on any one of their new products?

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” 
― Apple Inc.

Aside

I don’t know about the rest of y’all, but I’m a born and raised Apple junkie that only deviates into the world of the PC for work. I’m currently the owner of a gorgeous 27″ iMac, a first generation iPad and a lovely little iPod shuffle that I call ‘Shuffleufagus’; despite being hounded on by about 60% of my friend group, I’m proud to say that I have not (and will not) cave and purchase an iPhone because I’m head over heals for my Droid.  I have gaming systems, I have cable, I have internet – I basically have the entire e-gamut covered, but that doesn’t mean that I don’t have a genuine interest in what those Apple Guru’s will come up with next.

ImageIn attempts to remain competitive across the breadth of the mobile market, today Apple introduced it’s first tablet – set to hit stores on November 2nd.  The iPad Mini comes in around 8 inches and costs a pretty penny – a 16GB mini without a cellular plan comes out to $329 and with one comes out to $459.  It’s weighs roughly .7lbs and is crazily less than 8mm thin.  Conversely, the iPad 2 comes to $399 and the brand new iPad with Retina Display comes in at $499 – both devices are roughly 10 inches tall.  There’s a considerable amount of flack that Apple is receiving – and many are wondering how they can remain competitive in a market where there are euivalent products at a much lower price.  The Amazon Kindle Fire HD, for example, is a seven inch tablet that comes in either a16GB or 32GB version depending on your preference, and respectively costs $199 or $249 – significantly less than the retail of the new iPad Mini.

Fortunately for the Apple camp, there were a few other unveiling today that made the nerd inside me go SQUEE!  A 13 inch Macbook Pro with Retina Display, a MacMini and a new generation of iMac. The new iMacs are being rolled out in two different sizes with 27 and 21.5 inch screens, respectively. I have to say – I’m head over heals for retina display anything; I was playing around on my dad’s new Macbook Pro over the weekend and I kind of fell in love with it.  The design is sleek, sexy and slim – it’s light weight and gorgeous, just the way a laptop should be!

The main selling point of their new laptop and desktop computers is the idea of a ‘Fusion Drive‘ – granted, I didn’t know what one was until the conference, but after doing some digging I think I figured it out. A fusion drive basically the marriage of a solid state drive (SSD) and a magnetic drive (HDD), eventually giving your computer the quickness of having a flash drive and the storage space of a magnetic drive. As I understand it, applications in high rotation will sit on your flash drive so they can be used with ease, but the rest of your files will sit on the magnetic drive to be accessed at your leisure.  The hybrid drive is in no way a new idea, but the Fusion Drive is an example of Apple branding at work. Now, I’m not about to run out and snag myself some new Apple swag – but if a Retina Display laptop happened to wind up under my Christmas tree this year I wouldn’t be at all upset about it…

Tech Tuesday: Apple’s Big Unveiling