Tech Tuesday: Facebook Announces ‘Graphic Searches’

It’s an Announcement, Bitches.
Facebook announcement days are always interesting ones – everyone crowds around their computer, headphones in their ears in a silent unison; seated in the most comfortable position possible to acknowledge what privacy settings are going to be thwarted today.  Only, this morning’s Facebook announcement wasn’t about privacy, timeline conversions or a new API – today’s announcement was much, much bigger than that.

Facebook Graphic Search
First and foremost, I want to give Google credit where it’s due – their search algorithms are beyond out of this world and I really wish I could crack them; they’re starting to roll out personalized searches (which I just signed up for) and Facebook’s new ‘Graphic Search’ feature definitely takes a page from their book.  But, unlike Google – they took the idea and ran a marathon with it: the GUI looks absolutely incredible and I want it now.Graphic Search

What this new search allows for is data dives into user content to search for answers to questions you haven’t even thought of yet, like:

  • How many of my girl friends in Hollywood own miniature dogs and love cupcakes?
  • Do any of my Hippie friends in Echo Park and Venice have a job and a car?

The crazy thing to me is that not only will you be able to search through your friends – you’ll be able to search the general Facebook public as well.

The Bottom Line
This doesn’t just make us more searchable for our friends, this simple feature will make it easier for Brands to perform deep data dives which help determine the value of each and every ad, as well as helping to boost site revenue via impeccable product placement.  With new ways to search our Timelines, I’m guessing this also means more security measures to prevent unwanted data mining.

Patience Doesn’t Have To Be a Virtue
If you’re like me, when you want something – you want it now: if you wanted it in five minutes, you would ask for it in five minutes – correct?  Anyhow, I digress.  But Facebook is rolling out it’s new Graphic Search to anyone who’s willing to be one of their Beta Test Bunnies, so if you’re down for the get down – enroll right here.

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