Have you ever been so lost in the music you could forget where you were? So lost, that you felt the entire venue has been transported into an entirely new plane of existence? So enamored by the moment that you leave your cell phone in your pocket as you dance away your worries? Twenty years ago, before smartphones existed, there was a moment in time where this was the norm – where people bonded over a mutual musical admiration and created new bonds, fast friendships and an unforgettable night to remember. Fast forward to 2016 and you’ll find people Snapchating, Tweeting, Instagraming, Shazaming and even playing Pokemon Go on the dancefloor; whatever happened to being there for the love of music, and passion of truly being part of the community instead of just an observer with a camera phone? Thankfully, one producer has finally had enough – and is bold enough to do something about it.
Still marinating in the awe inspiring success of his inaugural ‘This Never Happened’ event in San Francisco, melodic deep house tastemaker Lane 8 is ready to take his novel concept across North America and into a city near you.
““My team and I were super anxious about whether we could pull an event like this off….We focused on getting the message out – letting people know what our vision is and why we think it’s so important. San Francisco is possibly the most tech-hip city in the US, but not only did 99% of people keep their phones in their pockets the entire night, they also had a noticeably better time at the show. That show reinforced even more what we believe in and that what we’re doing is something that the music community actually wants and needs.” – Daniel Goldstein / Lane 8
Presale tickets for ‘This Never Happened’ are on sale on Tuesday, August 2nd while General On-Sale tickets are available starting Friday, August 5th. While you’re (im)patiently waiting to get your paws on a coveted ticket in a major metropolitan area from Miami, Chicago and Los Angeles to Toronto and Washington DC, feast your ears on his latest singles – Divina and Crush, both out now!
For more on Lane 8, head to his socials: